Llewellyn King: The new ‘news’ media: A pea of news in a mattress of Words

— Photo by Pmau

WEST WARWICK, R.I.

Journalism is choking on the low-hanging fruit. 

Every day hundreds of newsletters and podcasts flood inboxes. These are almost entirely concerned with political goings-on in Washington.

But this isn’t to say that journalism is alive and well. In fact, this is a symptom of journalism’s straitened times. 

Mostly, there is just a pea of news in a mattress of words.

The Web has made the delivery of journalism cheap and easy, but it hasn’t helped with the high cost of covering the news, of sending reporters to see what is happening in the courts, the state houses, and overseas; or in science and technology, which so affect modern life.

It also hasn’t enabled news organizations to spend months on an investigation that may or may not pay off. 

Instead, every minuscule development in politics is treated as a big, breaking event, and is analyzed exhaustively. 

Analysis is substituting for reporting. The actual snippet of reporting is often attributed to a newspaper like The Wall Street Journal or The New York Times, or one of the news services, say, Reuters.

Analyzing nothing much doesn’t change it to something.

Much of what is rushed out as news wouldn’t get past an old-fashioned editor like Jim Michaels of Forbes, who I am told, in that magazine’s print heyday would chide reporters, saying, “You’re telling me things I already know.”

The ease of distribution and recording has also caused blogs with attendant webinars to sprout across the news ecosystem. Much of it is in the form of analysis, more and more analysis of less and less.

The big new entry in my inbox is magazines that were once monthly or weekly, but have joined the frenzy with daily newsletters. These include The Economist, The New Yorker, The Spectator, The Atlantic and even Vanity Fair.

I subscribed because they were weekly or monthly, I didn’t want a daily gusher.

There is also a plethora of digital-only publications — the best in my inbox is ProPublica, which manages original reporting. 

The big ones which are, almost, substitute newspapers but are heavy on political coverage include Politico (which is broader) and Semafor. A new entry, NOTUS, is staffed by former Washington Post reporters. So far, it is heavily political.

I remember when people bought the Post for the Style section and its other goodies, not just its hometown industry of politics. 

A further indication of the news drought, despite the torrents of words, is how many of the new dailies are quoting what was said on television. Time was when no print outlet would deign to do that. It was expected for television to pick up from the newspapers, not the other way round.

There was a reason behind the old pecking order: Broadcasting needs to have people say things in front of a camera or a microphone. By contrast, print’s best stories come from sources who are keen not to be identified, let alone go on television or radio.

In today’s vengeful times, unidentified sources are essential, to be used sparingly, but nonetheless essential. The reader has to depend on the high standing of the platform and the integrity of the byline to judge the truthfulness.

There is no doubt that the tumultuous politics that began when Donald Trump entered the arena have been good for cable news stations, which have morphed into political channels, shamelessly partisan. The politics have also been good for newsletters and blogs. 

But will that be true after the Trump era? The strictly conservative New York Sun reports traffic to MAGA Web sites is down dramatically.

To escape the virtual political overload, I reach for the three heavyweights among newspapers: The Wall Street Journal, The New York Times and, though diminished, The Washington Post.

What the bulk of the press, from weeklies to big city papers to the new digital entrants, need is a sound source of income so that they have the money to do the job, to weed out local scandal, corruption and abuse, and to develop entertaining writers.

You get what you pay for and in the news business, since it lost its advertising revenue to the likes of Google, you are getting political froth: opinions about the news — most days the same opinion with shadings of difference from many publishers. 

Yesterday, I counted 19 of these offerings in my inbox. I gave up on the breathlessness and read a book.

Llewellyn King is executive producer and host of White House Chronicle, on PBS, and an international-sector consultant. His email is llewellynking1@gmail.com, and he’s based in Rhode Island.